A B O U T U S
Our goal for your business is to help you make more, keep more.
Over 100 Combined Years of Experience
Automotive dealers struggling with the constant changes in the industry, looking for comprehensive business, financial and succession planning resources will find solace in partnering with DSA. The team Ken and Bill bring to dealers have over 100 combined years of automotive manufacturing, dealership sales and service experience providing their dealers with unsurpassed innovative solutions. Our know-how and vision for all aspects of your business is what makes Dealer Systems Associates a true partner offering an industry leading portfolio of products to grow your operations helping you make more, keep more.
Who We Are
Dealer Systems Associates innovative business model was born out of the vision of two brothers with 32 years of Dealer Principles experience, Ken and Bill Wingfield. Their firsthand knowledge of the constant struggles automotive dealerships face due to financial product complexity, ever-changing employee recruitment, training, and retention, the high pressure of meeting and managing consumer expectations, and every dealer’s desire to improve the effectiveness of their overall business is what makes the DSA a trusted solutions provider. The Dealer Systems model for client interaction is a one-of-a-kind, “hands-on” approach based on integrity and transparency that make our dealers true partners.
Leadership
